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Chapter name. 7. Communications Strategy

Table of Contents

Communications strategy

Communications strategy

The goal of the communications strategy and related activities will be to facilitate communication and networking between cluster participants.

Internal communication

  • Website
  • Newsletter development
  • Networking events
  • Workshops and forums
  • Provision of specialist advice and mentoring support

External communication

  • Educates local, domestic and international markets about the Ballarat ICT Cluster and its capabilities.
    • Local trade fair
    • Market research to identify opportunities for working with non-ICT firms
  • Profile local technology development and diffusion by demonstrating the innovation occurring in areas including:
    • Product development
    • Process improvements
    • Workplace management
    • Business culture
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