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5. Governance Arrangements
The concept of governance refers to how a region's culture, institutions, infrastructure and technology work together to coordinate the economic development in the region. This generally means that government agencies, industry leaders and community members structure a successful relationship to foster market competition. In today's knowledge economy, new forms of governance are needed to support entrepreneurialism, innovation, investment in technology and skills, clusters, technology diffusion and knowledge-based growth.
The role of cluster governance can encompass a number of different tasks, depending on the scope, structure and resources available to the cluster governance body. Below list is indicative of the activities that are typically included in cluster governance.
- Direct the wider partnership between stakeholders
- Management of resources/funding
- Oversight of strategic leadership
- Oversight of business development
- Fostering of collaboration between existing businesses to enter new markets
- Educating local, domestic and international market about cluster's capabilities
- Promotion of business, investment and trade in the region
- Information dissemination to stakeholders
- Organisation of events, forums
A variety of governance models are in existence across industries and across the globe, most of which are unique to their region, nature of the industry and local or regional circumstances. Thus, there is no one-size-fits all cluster governance model that can easily be recommended or adopted by the Ballarat ICT cluster as the ideal governance model. Some examples of ICT and non-ICT cluster governance models follow below.
5.1 The Western Sydney IT cluster (WSITC)
WSITC was established as a strategic initiative to drive innovation, entrepreneurship, internationalisation and business growth in Western Sydney's growing ICT industry with the following aims:
- Enhance awareness of the IT capability of the region
- Facilitate growth of business, jobs and investment for the IT industry
- Accelerate the adoption and diffusion of new technologies both within the IT industry in the region, and between the IT industry and other industry sectors, particularly other high technology sectors
- Strengthen the institutional base of the IT industry in the region
- Establish WSITC as a model for regional clusters and regional innovation; create a knowledge-based regional economy, improve access to business angels/venture capital, establish links to education and training institutions, and access to expert business support services, legal, accountancy and marketing.
WSITC is driven by the Office of Western Sydney established by the NSW Government in 1998 as a key strategic regional agency to deliver initiatives to advance the interests of Western Sydney. WSITC has a cluster manager. It has set up strategic partnerships and alliances with national IT industry and other industry associations; federal and state government departments; educational institutions and leading IT companies. WSITC has generated significant sponsorship from both the private sector and government. Sponsors of WSITC cluster programs and services include Ernst and Young, Garner, and the NSW Department of Information Technology, Austrade and AusIndustry, among others. WSITC organised a monthly program including networking and forum functions around specific themes such as 'emerging technologies and trends', 'growth strategies for SMEs' and 'export markets and business opportunities.
Governance structure: An innovate State government office that works closely with the private sector, three tiers of government, the universities and communities in Western Sydney. The Greater Western Sydney Economic Development Board played a key role in lobbying for and marketing the region.
5.2 ICT Cluster for the West Midlands (UK)
This ICT cluster is similarly driven by a government agency, Advantage West Midlands (AWM) is committed to promoting the successful development of the ICT business community with the region. AWM has initiated a program whereby a combination of private and public sector organisations are collaborating to assist AWM in delivering this vision.
The central body of the ICT cluster empowered by AWM to oversee and direct the delivery of the region's ICT strategy is the Cluster Opportunities Group (COG). This group is industry led, having a majority of private sector members supported by several key public sector partners. The Executive is comprised of a Cluster Manager (from AWM), a Regional ICT Co-ordinator (CW Chamber), a Regional Skills Manager (Government Agency), a Cluster Innovation Manager (WM Higher Education Association); and ICT Projects Co-ordinator.
The COG is resourced by an Executive Team led by an AWM Cluster Manager together with a representative from three other key partner organisations in the West Midlands. As the champion of the Region's IT industry, the COG welcome interaction from both business and the public sector. The COG commissions projects and regularly publishes projects and performance information on the cluster website. The COG also organises an annual conference where partners and companies come together. Members are encouraged to get involved by suggesting new projects, joining an existing project, attending events, partnering on bids, using local suppliers, and by sharing knowledge and data. Current projects include establishment of an integrated regional IT association; building a state of the art IT complex providing advice, consultancy and training to SMEs in high growths sectors; providing awareness for ICT SMEs of latest technology and trends; establish, support and promote a network of photonics companies, universities and research bodies; assist development of, increase awareness of and become a regional/national focus for Open Source developers and users.
The West Midlands ICT Cluster has devised a framework with the following aims:
- Creating communities of interest
- Managing transition
- Targeting sub-clusters
- Exercising the knowledge muscle
- Hard and soft infrastructures
- Data and intelligence
- Active links to other sectors
As part of the strategy adopted by the COG a number of Task Groups have been established to focus on specific cluster priorities or initiatives. In some instances these are extensions of the Executive Team's duties such as marketing, communications and data intelligence. The remaining Task Groups focus on specific issues impacting on the cluster itself with each Task Group reviewed annually. In all instances, the separation of Task Group from the mainstream duties of the Executive, results in drawing in additional knowledge and personnel to contribute their significant experience and expertise. The Task Groups reflect the areas of priority identified by the private sector members and include Data and Intelligence; Export; Innovation (including research and development); Marketing and Communications; Public Sector Procurement; and Workforce Development.
Governance structure: A regional development government office that works closely with the private sector, assisting the private sector to lead the cluster.
5.3 Cairns Regional Economic Development Corporation (CREDC)
CREDC has one of the most developed and effective cluster-based economic development programmes in Australia. The agency currently provides support for 15 membership-based industry clusters (all non-ICT). CREDC's cluster program is credited with becoming a key driver of new innovations and information exchange within the region.
CREDC is responsible for promoting business, investment and trade in the northernmost part of Queensland. A Far North Queensland Regional Economic Development Strategy released in 1996 identified the development of industry clusters as an important way forward and in 1997 CREDC became the lead agency for managing their development. In the beginning CREDC ran a number of meetings to which representatives of organisations that shared similar markets, suppliers and networks were invited. Once a core of committed participants was obtained CREDC encouraged the formalisation of cluster groups into member-based associations. This was partly a necessity for obtaining participant financial contributions as well as to encourage industry ownership of activity including the development of cluster strategic plans.
CREDC's specific aim is to build a regional economy that:
- Fosters collaboration between existing businesses to enter new markets
- Educates local, domestic and international markets about its industry capabilities
- Involves all key sectors such as primary production, tourism and knowledge-based industries
- Is consistent with community ecological values
There are currently 15 cluster groups in existence. These include an ecofish cluster (largest with approx. 70 members), superyacht group (about 45 organisations), engineering network, aviation group, infotech group, tropical foods group and several others. In addition three emerging clusters are at varying stages of development: cane farming, creative industries and tropical knowledge and expertise.
Each cluster operates autonomously while remaining under the umbrella structure of CREDC. CREDC employs facilitators allocated to support individual clusters and provides further assistance in terms of guidance on cluster governance, planning and reporting. Each cluster provides a strategic plan and annual report. Strengthening of cross-cluster collaboration is expected to play an increasing role. Potential linkages have, for example, been identified between the super yachts and aviation clusters. International linkages are also being explored for further development.
Governance structure: CREDC is an incorporated public company. Business or individuals joining CREDC pay a modest fee and become shareholders of the company with the allocation of one share of equal value to business or person.
Cluster members are automatically CREDC members. There are approximately 450 shareholders who elect an eight-person board of directors. The CREDC staff comprise a Chief Executive Officer, cluster support and administration staff. CREDC's cluster support receives a $250,000 annual grant from the Queensland State Government. Specific projects may attract other government funding where the activity is aligned to policy programmes. Additional resources come from membership fees levied by individual groups. These can vary from $500 to $10,000 a year depending partly on the financial resources of the organisations involved.
Developing an income from a levy on the return to collective ventures brokered by the cluster has been explored. Several clusters are said to be in a position to gather additional income in this way, but so far it has not occurred.
From the two workshops held on 22 November 2005 and subsequent consultation meetings with the Steering Committee it has become apparent that for the Ballarat ICT cluster to move forward from being a latent cluster to becoming an active cluster, there is a need to facilitate interaction between ICT firms (especially between smaller and larger firms), between ICT firms and local institutions, as well as between ICT firms and external opportunities, including access to larger tender opportunities.From the workshops and subsequent consultatations with the Ballarat ICT steering committee, it has also become apparent that a stage-based approach, e.g., setting a range of short-term objectives into motion to dovetail into longer term objectives, would be a suitable strategic direction for the Ballarat ICT cluster.
Since there is already a local ICT development body in place - cBallarat - that is ideally placed to lead further Ballarat ICT cluster developments, it is our recommendation that in the short term the Ballarat ICT cluster build on existing infrastructure as a transitional governance structure until the cluster is mature enough to set up a more independent governance structure. This model builds on existing linkages between Council, cBallarat, the University of Ballarat and industry; takes advantage of established structures, infrastructure and resources; links in with established networks and communication systems; and avoids potential for duplication of resources and efforts. Both short term and long term structures are considered further below.
5.4.1 Build on existing infrastructure
The City of Ballarat has already actively established itself as a significant regional ICT Centre with major initiatives such as the establishment of cBallarat. In its 2030 BlueprintBallarat, the City has identified IT as a continuing growth industry. Partnerships have already been and are continuing to be developed with large local IT and telecommunications firms such as IBM, Telstra and Neighbourhood Cable, smaller IT companies as well as with the University of Ballarat and IT firms within the University of Ballarat Technology Park.
These relationships help to continue to establish Ballarat as a knowledge centre within Victoria. The City is well placed to build on these initiatives and partnerships to champion the development of the ICT cluster and support on-going cluster development through cBallarat. Assuming continued funding support for the development of the Ballarat ICT cluster, the following transitional model is proposed:
- Ballarat ICT Cluster become a key initiative of cBallarat
- Ballarat ICT Cluster is governed by an ICT Cluster Facilitation Group (CFG), established as a sub-committee of cBallarat
- Ballarat ICT Cluster appoints a cluster facilitator
It is recommended that the ICT Cluster Facilitation Group (CFG) operate under the auspices of cBallarat with the make-up of the CFG being a representational mix of cluster stakeholders. Thus, the CFG should be representative of large and small industry, educational and government stakeholders. It is envisioned that the diverse make-up of the group would comprise a wide set of skills which would lead to CFG members contributing knowledge towards and/or championing particular initiatives, e.g., industry skills development, project collaboration, etc.
The role of the CFG will be to
- Provide strategic direction for the cluster
- Provide vision and leadership for the cluster
- Build the strength and skillbase of the ICT cluster
- Build credibility of the cluster
This model would entail the appointment of a cluster facilitator, whose role is envisioned to encompass:
- Become the focal point for the Ballarat ICT cluster
- Support hard and soft infrastructure development
- Establish good communication channels with cluster members
- Foster cluster membership
- Increase the quantity and quality of inter-firm linkages and alliances
- Identify opportunities for collaboration/tender watch
- Progressively build and communicate cluster data and intelligence
- Coordinate newsletters, networks, forums
- Manage and maintain Ballarat ICT directory
- Coordinate media exposure
- Implement ongoing monitoring and evaluation outcomes.
It is our recommendation that the cluster facilitator be located at the Ballarat Technology Park, so s/he will have easy access to ICT firms and partner support. It is also recommended that clear and tangible key performance indicators (KPIs) underpin the facilitator position. See Section 8 for specific program performance, monitoring and evaluation recommendations.
It is further proposed that the University of Ballarat, in close consultation with and reporting to the CFG, would be in a good position to assume a Ballarat ICT cluster program coordination and program performance monitoring (for example, by the Centre for Electronic Commerce and Communication), and periodic program evaluation (for example, by the Centre for Regional Innovation and Competitiveness) role.
5.4.2 Short term: Foster cluster membership
It is proposed that during the transitional phase ICT cluster membership options are explored. From our consultation with industry it has become evident that industry buy-in will take time. Industry appears willing to contribute once they have a better understanding of 'what is in it for them', however membership subscription will need to be considered on a size and sliding scale basis. Benefits to membership will need to be clearly spelled out, e.g., membership includes having access to cluster facilitator; centralised services and database (with login via the www.ballaratict.com website); collective marketing, networking events; skills development; collaborative tender bids, etc.
Short-term the goal would be to demonstrate value of membership. Longer term the goal of fostering cluster membership will be to sustain the cluster facilitation services beyond government funding and generate income for a stand-alone industry association/structure along the lines of the CREDC model.
5.4.3 Long term: set up an incorporated structure (such as CREDC)
Longer term, based on a mature cluster culture and existing partnerships in the region between industry, government and the University, an independent incorporated body could be set up that would function as the umbrella organisation for the cluster. It is envisioned that this body would primarily be funded through industry contributions, be run by industry for industry, but have a governance body which is representativeof the diversity of cluster stakeholders. Thus, it is envisioned that a future governance body, structured along CREDC lines, has a governance structure that includes industry, government and educational interest groups. This structure will ensure that firms and institutions continue to collaborate and that future cluster development leverages existing resources and skills.
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