Industry Profile

Ballarat is currently home to approximately 100 ICT firms. In order to develop a profile of the Ballarat ICT sector, a web-based survey was widely circulated to the region's ICT firms. In total, 23 firms completed this survey, representing a response rate of approximately 23 percent. An overview of the results from this web based survey is presented below.

Size of local ICT businesses

The majority of responding organisations are classified as micro businesses.

Figure 5 - Size of local ICT businesses

Years established

Although a considerable proportion of businesses (50 percent) are young (i.e. operating for less than 5 years), reflecting recent opportunities in ICT, half of respondents had been operating in the Ballarat region for 5 years or more.

Figure 6 - Years operating in the Ballarat region

Industry sector

Ballarat has representation across all major sectors of the ICT industry. The three dominant sectors within the local sector are software (e.g. application development, web-based application development, games); telecommunications; and ICT services (e.g. ICT consulting, training and education services).

Figure 7 - ICT sector representation

Target markets

Respondents to the survey indicated that they provided goods and services to a variety of industry sectors. The high proportion of respondents who nominated that they target all sectors, suggests that a broad rather than niche focus may be common within the local ICT sector.

Figure 8 - Industries targeted by local ICT companies

Sales and exports

As indicated by Figure 9, the majority of respondents indicated that their sales revenue was less than $500,000.

Figure 9 - Sales revenue of respondents (2005/06)

Sales and export information provided by respondents indicate that the Ballarat ICT sector has a relatively strong presence outside of the Ballarat region.

Figure 10 - Market focus of local ICT companies

Intellectual property and research and development

Nearly two-fifths of respondents (39 percent) indicated that they claim ownership for the Intellectual Property (IP) for ICT products and services they provide. Furthermore, 39 percent indicated that they undertook ICT related research and development and innovation activities in the last 12 months. The major foci of such activities were the development of new ICT goods and services or customising or modifying existing products and services.

An important prerequisite for developing an effective ICT strategy for Ballarat is identifying the region's current strengths, assets and barriers inhibiting its development. The consultation phase of the strategy development process identified that the region has experienced a number of ICT related achievements since the inception of Ballarat IT 2010 in 1994. Some of the major achievements during this period are presented in Table 5.

Table 5 - ICT achievements in Ballarat

Year

ICT Achievements

1995

  • IBM attracted to Ballarat with the Victorian Government establishing an ICT centre for the delivery of services for the Public Transport Commission and VicRoads.

  • Ballarat Technology Park located on the Mt Helen campus of the University of Ballarat officially launched as the first step towards implementing a strategic initiative for the region to promote and develop information technologies.

1999

  • Revised strategy for Ballarat ICT 2010 adopted with a balance between supply side and demand side strategies

  • Ballarat Televillage project funded, planned and implemented under the Connecting Victoria program.

2002

  • cBallarat established to coordinate, lead and champion ICT activities in Ballarat. Ballarat the Connected Community strategy adopted to support the development of business and community usage of ICT and the attraction and growth of new and existing ICT business to Ballarat.

  • IBM and the University of Ballarat launch the Earn as you Learn undergraduate program, the Bachelor of Information Technology (Professional Practice) with Commonwealth Government funding support through the Backing Australia’s Ability initiative.

  • Ballarat IT Specialists (BITs) network established with bi-monthly breakfast meetings held to support greater networking and to provide growing ICT industries with access to a series of informative guest speakers.

2003

  • IBM Global Services extends its partnership with the University of Ballarat by the establishment of a Regional Software Solutions Centre. The Victorian Government contribute $1.5 million to the refurbishment of the former Arts Building at the Mt Helen Campus to house IBM.

  • Emergency Communications Victoria a state-owned organisation delivers leading edge emergency services communications from the Ballarat Technology Park

  • City of Ballarat Economic Development Strategy identifies the establishment of an ICT cluster as the next step to improving industry competitiveness, innovation and research.

  • $3.4 million Global Innovation Centre established on the University of Ballarat’s Technology Park – a critical link in the strategy to develop a leading world-class business growth centre.

2004

  • Victorian Minister for Innovation identifies that ‘The Ballarat Technology Park is fast becoming known for its excellence in information and communication technology expertise’.

  • Collaborative Optical Leading Text-bed Project (COLT) initiated with Ballarat selected as a test-bed for the development of effective ‘last mile’ connectivity solutions.

2005

  • Ballarat ICT Cluster project launched by Minister, observing that ICT was shaping up to be a key driver of growth in Ballarat.